Brand Management


Thought Leaders Intl Conference on Brand Management in conjunction with a Special Edition of the Journal of Business Research, Birmingham, UK, 24-25 Apr 2007; Deadline 30 Nov

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Journal of Business Research

Date: Tue, 6 Jun 2006 15:37:55 +0100
From: "George Christodoulides" <>


Thought Leaders International Conference on Brand Management:
in conjunction with a Special Edition of the
Journal of Business Research

24-25th April 2007
The Birmingham Business School
University of Birmingham, England

After the hugely successful 2006 brand management conference, involving a large number of papers from academics in the northern and southern hemispheres and paradigm challenging presentations from Vice Presidents of global branding agencies and brand owners, the Centre for Research in Brand Marketing will be hosting the next international conference on brand management.  This will take place from Tuesday 24th April to Wednesday 25th April 2007 at the Birmingham Business School, University of Birmingham, England and benefits from an international advisory board.

This international conference seeks to engender the advancement of knowledge about brand management amongst scholars by disseminating new research and through encouraging the evolution of new research themes.  It also aims to narrow the gap between academics and practitioners by having presentations from internationally renowned practitioners whose significant senior experience is regarded as being at the cutting edge of application. 

This thought provoking event will alternate between tracks of double blind refereed papers and then stimulating and challenging think pieces from senior practitioners, and will include a conference dinner.  The intention is not only to exchange knowledge about developments in brand management, but also to enable informal exchanges and networking between delegates.

Papers on any aspect of brand management are invited.  Information regarding the submission of papers and formatting instructions is available at The deadline for papers is 30th November 2006. All papers will be refereed and authors will be notified in January 2007.

Papers presented at the conference could be considered for a Special Edition of the Journal of Business Research.  Authors will have the benefit of revising their papers after the conference, building on the feedback they receive and they might like to then submit their paper to a Special Edition of the Journal of Business Research devoted to the best papers from this conference. 

An award will be given at the end of the conference for the most thought provoking paper.

Further details are available at Questions regarding the conference should be addressed to the Conference Chair, Professor Leslie de Chernatony (please send email to: