AAA 2007 Conference


American Academy of Advertising 2007 Conference, Burlington, Vermont, 12-15 Apr 2007; Deadline 4 Oct 2006

ARC: Community: ELMAR: Posting

areas: promotion: cfp

Date: Tue, 06 Jun 2006 18:12:51 -0400
From: Les Carlson <carlsol@CLEMSON.EDU>

First Call for Conference Papers and Proposals for Special Topics Sessions

American Academy of Advertising 2007 Conference, April 12-15, 2007
Sheraton Burlington Hotel and Conference Center, Burlington, Vermont

Competitive Papers

You are invited to submit competitive papers relevant to any aspect of advertising (theoretical, methodological, empirical, or philosophical) in consideration for presentation at the 2007  American Academy of Advertising (AAA) Conference and for publication in the AAA Conference Proceedings.  All submissions are subject to blind review competition, and only completed papers (no proposals) may be submitted.  Papers must conform to the style and guide-lines of the Journal of Advertising.  Authors of accepted papers must publish either the entire paper or a one-page abstract of the paper in the Proceedings.  The Proceedings are copyrighted, and submissions may not be under consideration at other journals or conferences.  Publication of an abstract does not preclude future publication of the full research paper elsewhere. 

Special Topics Sessions

You are invited to submit proposals for special topics sessions that cover an entire meeting     period (usually 90 minutes).  These sessions are designed to offer information and dialogue on topics of importance to advertising education and practice (e.g., current practitioner issues,   creative topics, and/or pedagogical matters) that would not fit comfortably into the competitive paper format.  However, topics may duplicate those which would be covered by competitive   papers.  A submission should include the following:  (1) a clear rationale for addressing the topic over an entire meeting period and/or through contributions from several presenters, (2) the value of the session to conference attendees (including why such a contribution is not likely to be available elsewhere, (3) names and specific roles of all participants (please note that blind review is not possible with these proposals because the value depends in part on the selection of appro-priate participants), and (4) details of how the session will be conducted under a unifying theme, including progression among sections and participants.  Preference will be given to proposals providing the requested information in the greatest detail.  Special topics chairs are responsible for generating a one-page summary (after the session) for inclusion in the Proceedings as a non-refereed publication.  

All competitive and special topics submissions must include a statement specifying that at least one author of the paper agrees to register and attend the conference to present the paper. Failure to present an accepted competitive paper/special topics session will result in the com-petitive paper/special topics session being withdrawn from the conference proceedings.

Requirements for Submission of Competitive Papers and Special Topics Proposals


In order to facilitate the review process and alleviate customs problems with international mail, everyone will submit their paper or session proposal electronically via the AAA website.  You will upload a copy of your paper in the MS Word format.  Please use the procedures noted below for deleting identifying information from your submission.
Procedure for deleting properties for e-mail submission (in Word):

  1. go into " file "
  2. go into "properties"
  3. under the headings of " Summary " & " Custom " please erase all affiliations. Under "Custom" be sure to delete all lines in the "Properties" box by clicking on each line one at a time and then click on the delete box that is present in the same window. After you have deleted all properties, click "ok" and then save your document.

Electronic submissions will be accepted beginning September 1, 2006 and must be received no later than Wednesday, October 4, 2006.  Please designate a single contact person for your sub-mission.  This individual will register at the conference website (accessible via and will receive a user name and password via email after registration.  Once this information is received, the individual will be able to upload the manuscript to the conference web site.

The contact person must provide contact information (email, phone and fax) as well as one or two keywords to facilitate the reviewing process (e.g., copytesting, media measurement, new technologies, advertising education, etc.). The contact person will also indicate his or her agreement to a statement specifying that all paper presenters agree to register for the conference and participate as specified.
Please direct your questions regarding papers or proposals to the appropriate Professor and e-mail address as shown below:
Competitive Papers:                                             

Professor Kim Sheehan
University of Oregon           
School of Journalism and Communication       

Special Topics Proposals:

Professor Jef I. Richards
University of Texas
Department of Advertising
We look forward to your submissions and hope that you will be able to attend the 2007 Conference of the American Academy of Advertising.  We hope you will join us! 

General questions about the conference can be directed to Les Carlson, AAA President-elect at: Clemson University, Department of Marketing, Email: