Competitive Market Structure Exercise


John Dawes has a "Salty Snacks" dataset along with accompanying student assignments. Other datasets are also available

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John Dawes has developed an Excel-based teaching exercise on the topic of competitive market structure.  The exercise comprises a table of "purchase duplications" among a group of competing packaged goods brands.  The PDF document takes the student through the exercise of analysing the data with screen shots of the required Excel processes.

The datasets and learning exercises can be found at