Marketing Journal Ranking Study
Jordan Louviere, Siggi Gudergan and Ian Lings invite you to participate in a 3-minute best-worst-scaling study of marketing journals
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Date: Fri, 02 Jun 2006 12:30:32 +1000
From: Siggi Gudergan <firstname.lastname@example.org>
A New Ranking of Marketing Journals using Best-Worst-Scaling
Journal standing is a hotly debated issue, with good reason; rankings have a major impact on perceptions of the ‘quality’ of research published and a consequent impact on evaluation of us as academics and Schools to which we contribute. For this reason, it is important that the academic marketing community strive for consensus regarding the differential ranking of marketing journals.
By contributing to this 3-minute survey, you can add to the debate about journal rankings. The survey also illustrates a new measurement method: Best-Worst-Scaling. This measurement approach and its validity have been published recently in the Journal of Mathematical Psychology, and its uptake by marketing scholars is increasing significantly.
Please take just 3 minutes to see an easy implementation of the best-worst measurement approach and to contribute to the debate over the ranking of marketing journals.
Jordan Louviere, Siggi Gudergan & Ian Lings