Journal of Marketing Communications


Special issue, Corporate Social Responsibility in Corporate and Marketing Communications - Multiple Perspectives; Deadline 31 Dec 2006

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Date: Thu, 1 Jun 2006 09:39:30 +0200
From: "Klement Podnar" <>

Special issue on Corporate Social Responsibility in corporate and marketing communications – multiple perspectives

Submissions due date: 31st December 2006

There is growing interest among scholars in the marketing and communication implications of corporate social responsibility (CSR). CSR has become an important issue in the marketing field for different reasons: Consumers expect organisations to behave in a responsible fashion. They also want to be informed about socially responsible practices which moderate their behaviour towards the organisations. Policy makers (e.g. European Commission and national governments) are aiming to reinforce the protection of consumers and other stakeholders from irresponsible practices and establish guidelines for transparent CSR reporting. The media are reporting more frequently about irresponsible business and thus raising the expectations of CSR.

To advance the state of research on the CSR topic from a marketing and communication perspective, we invite authors to submit their manuscripts for a special issue of the Journal of Marketing Communications. Manuscripts that consider the following topics (but are not limited to them) are suitable for the special issue:

  • Marketing, marketing communications mix and CSR
    • Environmental impacts of products and packaging
    • Integration of social and ethical issues into communications strategy and tactics
    • Social marketing initiatives designed to stimulate responsible behaviour by consumers
    • Cause-related marketing and CSR
    • Communication strategies for addressing ethical and social problems
  • Reputation, branding and CSR
    • Linking CSR with reputation and corporate identity issues
    • Branding strategies and CSR
  • Consumer behaviour and CSR
    • Consumer responses to organisational activities that communicate responsible behaviour
    • Consumer expectations of CSR and their buying intentions
    • Consumer responses to irresponsible communication practices
    • Ethical and responsibility issues in consumption
  • Corporate communication, public relations and CSR reporting
    • Corporate communication strategies for CSR reporting
    • CSR reporting challenges
    • Managing differences in stakeholder expectations in communication strategies

Submissions to the special issue should be original contributions and should not be under consideration for any other publication at the same time. As a guide, articles should be between 4000 and 6000 words in length. The abstract should be comprehensible without reference to the text and should not exceed 200 words. Manuscripts should be sent electronically (in Microsoft Word format) to the guest editor at before 31st December 2006. The format of the manuscripts must follow Journal of Marketing Communications guidelines. For the Author guidelines please visit  All questions regarding the suitability of manuscripts should be sent to the guest editor.

Guest Editor
Dr Klement Podnar
Marketing Communication and Public Relations Department University of Ljubljana, Faculty of Social Sciences, Kardeljeva pl. 5 1000 Ljubljana, Slovenia
Phone: +386(0)1 5805 244, Fax: +386(0)1 5805 213