If you find an article that is of use for teaching marketing, email arc@ama.org — ch

Thanks to Kristy Reynolds, University of Alabama

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ARC: Community: SIGs: Retailing: Kristy’s Corner

areas: retailing: sig

Related ARContent:

• Retailing Trade Publications
• Retailing SIG RSS Feeds

Dunkin Donuts
About repositioning a brand and changing strategy
Wall Stree Journal (Subscription Required)

Culture Change at J.C. Penney
About changing a long-standing corporate culture
Wall Stree Journal (Subscription Required)

Wal-Mart Demotes Price-Slashing Smiley
How Wal-Mart’s ad strategy is changing to accompany its overhaul of its general strategy
Wall Stree Journal (Subscription Required)

Wal-Mart Infatuation
Overview of Wal-Mart’s struggle to attract new customers while not alienating the old
Washington Post

Tokyo Heart New York
How several NYC retail brands are moving into Japan
Wall Street Journal (Subscription Required)