Marketing Ontology Wiki


Suresh Sood and Hugh Pattinson, University of Technology, Sydney, invite ELMAR subscribers to contribute to an Open Source project on the vocabulary of marketing

ARC: Community: ELMAR: Posting

Date: Wed, 26 Apr 2006 22:25:29 +1000
From: Hugh Pattinson <>

Invitation to Contribute to Marketing Ontology (MO) Project

The Marketing Ontology (MO) project aims to provide at the very least a controlled vocabulary describing any kind of marketing activity in any type of organisation profit or non-profit. MO takes inspiration from the successful Gene Ontology (GO) project which provides a controlled vocabulary to describe gene and gene product attributes in any organism.

An experiment has been set up using an open-source collaboration and development approach where marketing academics, practitioners and interested parties can directly contribute the development of Marketing Ontology using Wiki technology.  

A Marketing Ontology (MO) Wiki was created by Mr. Suresh Sood and Doctor Hugh Pattinson from the School of Marketing at the University of Technology, Sydney, with the objective of creating and refining a marketing ontology using a Wikipedia approach in a relatively short space of time.

Marketing academics, practitioners, students, consultants and those who are interested in future directions for marketing are invited to contribute to the Marketing Ontology (MO) located at:

Suresh Sood at
Hugh Pattinson at