Richard W. Pollay Prize
Introduction
Professor Marvin Goldbert is the inaugural winner of this prize for Intellectual Excellence in Research on Marketing in the Public Interest
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From: "Zhu, Juliet Rui" <Juliet.Zhu@sauder.ubc.ca>
Date: Mon, 10 Apr 2006 14:45:38 -0700
The Sauder School of Business, University of British Columbia, is pleased to announce the inaugural winner of the Richard W. Pollay Prize for Intellectual Excellence in Research on Marketing in the Public Interest – Prof. Marvin Goldberg, Bard Professor of Marketing, Pennsylvania State University. Throughout his long career Marv Goldberg has produced consistently excellent research on the effects of marketing on children, research that has been widely cited and durably influential. He has worked in several applied domains, most notably toys, food, alcoholic beverages and tobacco, recently contributing to the authoritative Institute of Medicine’s Food Marketing to Children and Youth. He has consulted with governments, testified in litigation, provided institutional leadership to advance the field, and continues to be as excellent, productive and relevant a scholar as ever.
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Rui (Juliet) Zhu
Assistant Professor of Marketing
Sauder School of Business
University of British Columbia
2053 Main Mall
Vancouver, BC V6T 1Z2
Tel: 604-827-3158
Fax: 604-822-4697