Marketing and Money


Gopala "GG" Ganesh is offering an instructor and student CD for his Marketing and Money class materials

ARC: Community: ELMAR: Posting Related ARContent: Teaching

Date: Fri, 31 Mar 2006 14:35:15 -0600
From: "Gopala Ganesh" <>

Dear Colleague:

I might have already sent this to you earlier. If that is the case, please accept my apologies.

Over this past year, many of you have expressed interest in the Marketing and Money materials that I have developed for our undergraduate Marketing majors here at UNT. However you have also expressed frustration/difficulties in adding a new course to the curriculum. Some others have reservations about the M&M materials being available only online (offered via webCT here at UNT).

Based on this feedback I decided to create a CD version of the entire set of M&M materials. I have just finished the CD implementation. It consists of two CDs (one for the faculty, one for their students) and works quite well.

What is the difference between the 2 CDs?

The faculty CD contains Adobe solutions and formulae for all Excel worksheet problems. The student version WILL NOT contain the Adobe solutions and formulae. Otherwise, the 2 CDs are identical and contain all course materials organized into 12 modules. I believe that it is not a good idea to give students everything i.e. solutions and formulae. That will take away the challenge and motivation as well as professor control over the materials.

The Faculty CD would allow you a great deal of flexibility in deciding in offering the M&M materials to your students: as an independent course, as a supplement to one or more existing courses, as a stand-alone set of exercises etc. It would also allow you to decide how much and what help to provide your students (solutions and formulae versus solutions only versus nothing), how (print, copy and distribute VS post on a physical bulletin board VS email VS place on your server), when to release these, how much to release (for example, you could give out the whole solution VS black out all but the last few lines of the Excel worksheet and then make copies versus simply email the students the number in the very last cell of the solution worksheet etc.)

Please email me directly at and let me know whether you are interested. After I hear from you, I shall provide additional details.

I look forward to hearing from you. Thanks and best regards,

– gg

gopala "GG" ganesh, ph.d.
professor of marketing
department of marketing and logistics
college of business administration
university of north texas
1167 Union Circle #236
po box 311396
denton tx 76203-1396