Marketing for Cultural Organisations in Europe


Neuch?tel, Switzerland, Arts, Culture & Management in Europe: Which Marketing for Cultural Organisations in Europe? 15 Sep 2006; Abstract deadline 15 May

ARC: Community: ELMAR: Posting

areas: sectors: arts

Haute école de gestion Arc de Neuchâtel organises,
in partnership with the chair ACME of Bordeaux Business School

The 1st Workshop Arts, Culture & Management in Europe
« Which Marketing for Cultural Organisations in Europe? »

Friday, September 15th 2006, in Neuchâtel (Switzerland)

In presence of Mr Jean-Frédéric Jauslin
Director of the Office fédéral de la culture from Switzerland

Call for papers

Cultural organisations in Europe are undergoing drastic changes. They face an increasingly fleeting and demanding public, which allocates its growing leisure time among an abundant offer. But these organisations are also undergoing more constraining rules of management and new performance criteria which accompany the amazing development of their supply. As a consequence, they adopt new marketing practices.

These observations serve as a backdrop for the upcoming workshop. The organisers wish to make this event a privileged opportunity for professionals of cultural organisations and European academics to meet. Special attention will be devoted to innovative marketing strategies, sharing new experiences and establishing research networks. It is for these reasons that the organisers extend a special invitation to professionals as well as to emerging researchers to submit a proposal. In order to stimulate productive discussions, the number of papers and participants will be deliberately limited.

Scientific Committee

  • Mr Roger Bennett, London Metropolitan University (GB)
  • Ms. Michelle Bergadàa, HEC Genève (CH)
  • Ms. Corinne Berneman, ESC Saint-Etienne (F)
  • Ms. Dominique Bourgeon-Renault, Université de Franche-Comté and Université de Bourgogne (F)
  • Ms. Antonella Carù, Université Bocconi (I)
  • Mr François Colbert, HEC Montréal (CDN)
  • Mr François Courvoisier, HEG Arc Neuchâtel (CH), coordinator
  • Mr Guido De Brabander, Universiteit Antwerpen Management School (B)
  • Mr Yves Evrard, HEC Paris (F)
  • Mr Marc Filser, Université de Bourgogne (F)
  • Ms. Anne Gombault, Bordeaux Ecole de Management (F)
  • M. Rolf Keller, Université de Bâle (CH)
  • Mme Catherine Morel, Audencia Nantes Ecole de Management (F) and Sotheby’s Institute of Art (GB)
  • Mr Andrea Moretti, Università degli Studi di Udine et Università Ca’ Foscari (I)
  • Ms. Christine Petr, Université de Rennes I (F)
  • M. Thomas Schmutz, Université de Neuchâtel (CH)
  • Mr Paul Taylor, Fachhochschule Furtwangen (D)
  • Ms. Liisa Uusitalo, Helsinki School of Economics and Business Administration (SF)
  • Ms. Nelly van der Geest, Utrecht School of the Arts (NL)

Paper Selection Procedure
Paper proposals will be evaluated in a double-blind procedure, based on a 2-3 page abstract, which must indicate the objectives of the paper, main theoretical, methodological, or operational contributions. Selection criteria are based primarily on the innovative or operational character of the issues rather than academic quality. Practitioners and researchers from countries having recently joined the European Union are especially encouraged to send a proposal.

Proposals must be sent by electronic mail in Word format and include a title page indicating the names, affiliation, postal address and electronic address of the authors to:

Ms. Fabienne Courvoisier at:

Deadline for sending abstract: May 15th 2006
Notification to authors: June 15th 2006
Submission of full paper: September 1st 2006

Papers selected will be published in the Proceedings of the workshop that will be distributed to participants. Best papers will also be published in a special edition of the French journal Espaces, tourisme & loisirs.

Venue of the Workshop
Haute école de gestion Arc
50, rue de Sainte-Hélène
CH-2009 Neuchâtel
Tel. +41 32 889 69 96
Fax +41 32 889 60 33

Practical Information
Registration Fee: 150 CHF or 100 €
This fee includes coffee breaks, lunch as well as a copy of the Workshop proceedings.

Hotel Reservations:
Rooms have been pre-booked at the Hôtel des Arts and Hôtel Alpes et Lac for a preferential rate for workshop participants (mention « HEG Arc » when booking)

Hôtel Alpes et Lac
Place de la Gare 2
CH- 2002 Neuchâtel
t. +41 32 723 19 19
f. +41 32 723 19 20
Web site
Single room starting at 146 CHF (~ 95 €), includes buffet breakfast (service and taxes included)

Hôtel des Arts
Rue Pourtalès 3
CH- 2001 Neuchâtel
t. +41 32 727 61 61
f. +41 32 727 61 62
Web site
Single room starting at 115 CHF (~ 75 €), includes buffet breakfast (service and taxes included)

Informal dinners have been organised for both Thursday 14th and Friday 15th September where participants will be able to have a taste of local specialties.
For further information, please contact:
tel. +41 32 889 46 58

The chair ACME of Bordeaux Business School
The ACME Chair (Arts, Culture & Management in Europe) has been created in September 2004 by Bordeaux Business School, with the aim to produce and share knowledge research in the field of arts management in Europe. A network of twelve researchers from different European institutions is actively engaged in research projects. These projects are organised around three audiences: academic community, students, artistic and cultural organisations as well as companies which develop relationships with these organisations

Haute école de gestion Arc de Neuchâtel
HEG Haute école de gestion Arc is part of Haute école spécialisée de Suisse occidentale, a network of higher learning institutions in the fields of management, engineering, industrial design and social-health. As an applied sciences university, HEG Arc positions itself in the fields of arts management and territorial marketing thanks to the involvement of a number of its researchers