Marketing Dynamics


Los Angeles, 23-25 Aug 2006; Deadline 1 May

ARC: Community: ELMAR: Posting

areas: methods: conf

Date: Wed, 22 Mar 2006 12:47:41 -0800
From: Shuba Srinivasan <>

Marketing Dynamics Conference 2006
August 23-25, 2006
Los Angeles, California

Co-Sponsored by:
INFORMS Society for Marketing Science (ISMS)
Marketing Science Institute (MSI)
University of California, Los Angeles
University of California, Riverside
Columbia Business School

Organizing committee: Shuba Srinivasan, Dominique Hanssens and Randolph Bucklin

Program committee: Marnik Dekimpe, Tulin Erdem, Natalie Mizik, Prasad Naik, Koen Pauwels and Michel Wedel.

We invite all interested researchers to participate in this year’s Marketing Dynamics Conference, jointly sponsored by ISMS, the Marketing Science Institute (MSI), the University of California at Riverside, Columbia Business School and UCLA to be held from Wednesday, August 23, 2006 through Friday, August 25th, 2006 at the UCLA Anderson School of Management. This mini-conference builds on the last year’s conference hosted by the University of California, Davis and the first conference at the Tuck School of Business at Dartmouth University. The purpose of this meeting is to provide a setting for academic researchers interested in marketing dynamics to meet and discuss research in this area for an extended period, exchange ideas, and engage in collaborative work. The conference begins with a reception on Wednesday. The conference research program commences with a keynote address by Nobel Laureate, Sir Clive Granger of UC San Diego on Thursday, followed by research presentations by faculty and doctoral students, as well as discussion sessions, on Thursday and Friday. Detailed information is posted on the conference website (please see link below).

You can participate either as an attendee or presenter. If you are interested in presenting your research, please email a two-page abstract to Prof. Shuba Srinivasan ( by May 1, 2006. Your presentation (approx. 30 minutes) will be followed by discussions (about 15 minutes) with the other participants. The topics will focus on marketing phenomena involving dynamic outcomes, actions, or processes (e.g., Bayesian learning, dynamic structural models, Hidden Markov models, time-series approaches, dynamic competitive games, dynamics in consumer learning, brand and corporate equity, customer management, or market response). The papers to be presented will be selected by the organizing committee based on quality, relevance to marketing dynamics, and diversity of topics discussed. In addition, papers written by junior faculty will receive preferential consideration. A completed manuscript of the paper to be presented at the meeting should be available by August 15, 2006.

Lodging and Transportation
The following is a list of hotels that will be available to you during your stay for the Marketing Dynamics Conference, August 23-25, 2006. We have blocked off a group of rooms with each hotel, EXCEPT the W Hotel. When making your reservation please inform them that you are with the group for the “UCLA Marketing Dynamics Conference.”
**Please note that all reservations must be made by July 17, 2006, in order to guarantee you a room.

1.UCLA Guest House
330 Charles E. Young Drive East
Los Angeles, CA 90095-1466
(310) 825-2923
$105./per night (includes a queen bed, and continental breakfast)
$110./per night (includes a queen bed/kitchenette, and continental breakfast)
(The UCLA Guest House is located on the north end of campus and is the closest in walking distance between the Faculty Center and the Anderson School.)

2.Hilgard House Hotel
927 Hilgard Avenue
Los Angeles, CA 90024
(310) 205-3945
$119./per night (includes a continental breakfast)
(The Hilgard House is a moderate walk onto campus, located in Westwood, across from the W Hotel; Shuttle service will be provided.)

3.UCLA Tiverton House
900 Tiverton Avenue
Los Angeles, CA 90024-3013
(310) 794-0151
$120./per night (includes a continental breakfast)
(The UCLA Tiverton House is closest to Westwood Village, located on the south end of campus; Shuttle service will be provided.)

4.W Hotel – Westwood
930 Hilgard Avenue
Los Angeles, CA 90024
(310) 208-8765
$225./per night (must mention UCLA rate!)
(The W Hotel is located across the street from the Hilgard House, so shuttle service will be provided. We have not blocked off a set of rooms at this hotel, so if you choose to stay there please call them ASAP, and remember to request the UCLA Anderson School rate.)

The conference registration fee is US $295 before July 1, 2006. Late registration fee is US $350 (July 2 – August 15, 2006). To register for this conference, download the registration form from the MSI website and follow the instructions. The registration fee will be waived for all the attending PhD students. In addition, a limited number of financial grants are available for qualifying doctoral students who will present their research. For details, please check the conference website