Brand Trust
Introduction
The Zyman Institute of Brand Science is pursuing several initiatives related to brand trust, and is seeking scholars with an interest in participating in research on the topic.
| ARC: Community: ELMAR: Posting | Related ARContent: Committment-Trust, Brand Personality |
Date: Fri, 24 Mar 2006 09:44:56 -0500
From: "Thomas, Greg" <GMTHOMA@emory.edu>
The Zyman Institute of Brand Science (ZIBS) is pursuing several initiatives related to brand trust, and is seeking scholars with an interest in participating in research on the topic.
As an example, one of the subtopics we are interested exploring covers “The Impact of Managerial Policies on Promotional Effectiveness”. I have included four example citations below citations which provide a context for the topic.
If interested it would be helpful if you would:
- submit a /brief/ statement of interest,
- list any related prior research,
- provide any related papers on the topic.
Please submit to
Greg Thomas
Director of Research and Program
greg@zibs.com
+1 (404) 727-4613
References
Brady, Arlo Kristjan O. (2003), "How to generate sustainable brand value from responsibility," Journal of Brand Management, 10 (4/5), 279-289.
Delgado-Ballester, Elena and José Luis Munuera-Alemán (2005), "Does brand trust matter to brand equity?" Journal of Product & Brand Management, 14(3), 187-196.
Grace, Debra and Aron O’Cass (2005), "Examining the effects of service brand communications on brand evaluation" Journal of Product & Brand Management, 14(2), 106-116.
Spickett-Jones, J. Graham and Philip J. Kitchen (2005), "Social facts and ethical hardware: Ethics in the value proposition," Journal of Communication Management, 9(3), 68-82.