Teaching Entrepreneurial Marketing


Michaelle Cameron's request and an effort by the AMA Marketing and Entrepreneurship SIG has yielded readings, cases, assignments and textbooks.

ARC: Community: SIGs: Entrepreneurship: Class Materials

areas: entrepreneurship: sig

ARContribution by James M. Gray, Rod McNaughton, Morgan Miles, Robert Peterson, James Ressler, Gary Rhoads, Elizabeth J. Wilson

On 28 Febuary 2006 Michaelle Cameron had asked for teaching materials for graduate and undergraduate courses in marketing and entrepreneurship. Coincidentally, the Marketing and Entrepreneurship Special Interest Group of the AMA (The SIG President is Morgan Miles) is making a push to collect teaching materials. Both of these efforts have led to a fairly extensive collection of materials:

Related ARContent: Course Materials