AMA Technology & Innovation Special Interest
Group (TechSIG) Award Programs

Call for Submissions: Most Promising Dissertation Proposal Award

The “Technology & Marketing SIG Best Dissertation Award” is presented annually to the author of the most promising dissertation proposal within the following topical domains¹ served by TechSIG:

The Impact of Technology on Marketing
Marketing Technology-based Products and Services
Development of Technology-/Knowledge-based Products and Services

The dissertation candidate should anticipate being on the market in August 2006 and being completed between January 1, 2007 and May 15, 2007.  Candidates should submit a summary of the dissertation that is no more than 20 pages (inclusive of all figures, tables, and references), focusing on hypotheses, study design, data collection, analysis, results, key contributions, and selected references.  Also, please provide a 1-2 page Executive Briefing that summarizes your document. 

Eligibility

• Candidates for a TechSIG Award do not have to be a member of TechSIG or the AMA to be eligible or to win.
• Candidates from both U.S. and non-U.S. Ph.D. programs are encouraged to submit proposals.  TechSIG desires to be globally oriented.
• To avoid any conflict of interest, a member of the TechSIG Award Committee will not participate in the evaluation and selection process for the Most Promising Dissertation Proposal Award if any student from that member’s university submits an entry to the competition.

Entries into the Dissertation competition must be submitted to the chair of TechSIG’s Award committee by May 30, 2006.  Electronic submissions are preferred (PDF file — 1st choice; Microsoft Word — 2nd choice) are preferred.  Winners will be announced at AMA Summer Educators’ Conference.  Please submit proposals to:

¹Topical Domain of TechSIG:

1. The Impact of Technology on Marketing.  Including but not limited to topics examining the impact (or potential impact) of new technologies on: (a) Consumer behavior (i.e., decision making, search economies, comparison and evaluation processes, virtual shopping, relative influence of information gathered through new media technologies, etc.); (b) Business-to-consumer and business-to-business marketing (i.e., alliances, segmentation, interactive channels, relationship building, pricing on the web, e-commerce business models, measuring the effectiveness of new media, interactive communication strategies, legal and ethical issues related to interactive media, use of interactive media for marketing research and database marketing etc.).
2. Marketing Technology-based Products & Services.  Including but not limited to topics related to the creation of new organizational forms and supply chains, launch and post launch strategies for high-tech or network-based products/services, dealing with uncertainties in rapidly evolving markets with rapidly evolving technologies, shortened product life cycles, fast market penetration strategies, sales forecasting, influencing technological standards in evolving industries, educating the market (consumers and channel members) on new technologies, market driving strategies, technological push strategies for high-tech products/services etc.  Also encouraged are topics related to market research techniques for high-tech products and market forecasting for radical innovation.   
3. Development of Technology-/Knowledge-based Products and Services.   Including but not limited to topics related to new market/product creation, creating market disruption/disequilibrium, impact of institutionalized routines and priorities on new product development, resource allocation within and across NPD projects, cross-functional or cross-unit conflict, virtual teams, cross-organizational product development, approaches for incubating new initiatives until they reach viability, organizational and alliance issues, strategy formulation and implementation, etc.