Paid Online “Panels” for Market Research
Introduction
Xiang (Robert) Li is looking for literature on surveys of respondents who have agreed to be paid for completing market research.
Date: Fri, 10 Feb 2006 16:58:39 -0000
From: "Li, Xiang" <roblix@neo.tamu.edu>
We will conduct an online panel survey among respondents who have agreed to be paid for completing market research. Of course, this is different from “panel studies” in a traditional research method sense, in which you “interview the exact same people over again” mainly for longitudinal research purposes (Bernard, 2000, p. 256). We have been looking for papers either using the same method or analyzing its pros and cons. Unfortunately, we haven’t got too much luck yet. Papers we have found helpful include:
- Dennis, J. M. (2001). Are Internet Panels Creating Professional Respondents? Marketing Research, 13(2), 34-38.
- Duffy, B., Smith, K., Terhanian, G., & Bremer, J. (2005). Comparing data from online and face-to-face surveys. International Journal of Market Research, 47(6), 615-639.
- Hansen, T. (2005). Understanding Consumer Online Grocery Behavior: Results from a Swedish Study. Journal of Euromarketing, 14(3), 31-58.
- Ryzin, v., & G., G. (2004). The Measurement of Overall Citizen Satisfaction. Public Performance & Management Review, 27(3), 9-28.
- Sparrow, N., & Curtice, J. (2004). Measuring the attitudes of the general public via internet polls: an evaluation. International Journal of Market Research, 46(1), 23-44.
We will sincerely appreciate your suggestions.