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Australasian Nonprofit and Social Marketing 2006

by ELMAR Moderator

Introduction

Third Australasian Nonprofit and Social Marketing Conference, August 10-11, 2006. Newcastle, Australia. Submission deadline: April 30, 2006.

Date: Mon, 23 Jan 2006 15:41:21 +1100
From: Marie-Louise Fry <marie-louise.fry@newcastle.edu.au>
Subject: CFP: Non-Profit/Social Marketing, Newcastle, Australia, Aug ’06

Third Australasian Nonprofit and Social Marketing Conference

AUGUST 10 – 11, 2006

Hosted by the Faculty of Business & Law, University of Newcastle, Australia

The third Australasian Nonprofit and Social Marketing Conference will held on 10 and 11 August, 2006. The theme of the conference ‘Controversies in nonprofit and social marketing: The way forward’ reflects the fact that current changes within society and the environment are prompting nonprofit and social marketers to re-think the way programs are developed and implemented to gain maximum effectiveness. This Conference will address emerging issues such as the role of partnerships, social marketing’s relationship with commercial marketing and issues concerning developing effective campaigns. The conference is especially relevant to academics, marketers in the government, community organisations and students with interests in nonprofit and social marketing.

Newcastle is located 160 km north of Sydney and is Australia’s sixth largest city.  Located in the heart of New South Wales’ prosperous Hunter region, Newcastle is built around a working harbour and lays claim to an exceptional mix of agriculture, natural attractions and industry. Boasting some of Australia’s finest wine, the Hunter Valley Wine Region is one of the areas major attractions. Picturesque beaches, fine food and wine, cafes, fashionable bars, shops, contemporary art and colonial history fuse together in Newcastle. There’s always plenty to do in Newcastle.

Original manuscripts and special topics sessions are sought for presentation at the conference. All manuscripts will be double blind peer reviewed. Papers should conform to the submission requirements of ANZMAC which can be found at:

http://www.newcastle.edu.au/school/nbs/conferences/ansmc.

Proposals for special sessions should discuss the session’s goals and relevance for the conference, and provide a description of the session participants. Submissions should be between 2 pages in length (single spaced and excluding participant details). Authors will have an opportunity to provide an abstract of the special session presentation to be included in the conference proceedings.

Submission deadline for all manuscripts and special topic proposals
is April 30, 2006.

We look forward to seeing you there. Please put the dates in your diary and start thinking about what else you may do in Newcastle before or after the conference.

View further details regarding manuscript/special session submission requirements, accommodation and conference program at

http://www.newcastle.edu.au/school/nbs/conferences/ansmc

Marie-Louise Fry
Conference Chair
University of Newcastle
Faculty of Business & Law
Lecturer in Marketing
T: 02 4921 8798
F 02 4921 6911
ansm2006@newcastle.edu.au