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Lead Acquisition Model

Use this process diagram to communicate your lead generation and nurturing process.

  • Requires: Microsoft PowerPoint
  • Skills required: Analysis

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Content Marketing Playbook

This tool can be used alone, but it’s also part of the comprehensive Content Marketing Playbook. It provides organizational step-by-step instructions while also helping you utilize more than 30 downloadable tools from the popular AMA Marketer’s Toolkit library.