Editorial Mission
Journal of Marketing Research (JMR) delves into the latest thinking in marketing research concepts, methods, and applications from a broad range of scholars. It is included in both the Financial Times top 50 business journals and the University of Texas at Dallas research rankings journal list. Learn more about the editorial mission here.
Impact factor: 6.664
Scimago journal ranking: 6.321
AMA Members have access to all Journal of Marketing Research articles via AMA’s partner, SAGE Publishing. To access the full catalog of articles, please log in at the top of this page.
Recommended Reading
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Scholarly Insight
The Bulletproof Glass Effect: Unintended Consequences of Privacy Notices
Although privacy notices are intended to make consumers feel secure, a Journal of Marketing Research study shows how they can actually raise more suspicion.
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scholarly insight
Taking the Temperature of the Room: Managing Extreme Polarization in Group Interactions
A new Journal of Marketing Research study shows how people will take positions more extreme than what they actually believe in order to sway a group’s opinion.
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Scholarly Insights Archive
Browse all the Journal of Marketing Research DocSIG Scholarly Insights.
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IMPACT AT JMR
Academia in Court: How Marketing Scholarship Informs The Law
The judicial system draws on marketing concepts more than you might expect. Check out these court cases that have utilized studies and processes from JMR and beyond.
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