Editorial Mission
Journal of Marketing Research (JMR) delves into the latest thinking in marketing research concepts, methods, and applications from a broad range of scholars. It is included in both the Financial Times top 50 business journals and the University of Texas at Dallas research rankings journal list. Learn more about the editorial mission here.
Impact factor: 6.1
Scimago journal ranking: 6.321
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Scholarly Insight
A Triadic Dance: When B2B Buying Groups Shape Buyer–Supplier Relationships
How can firms in the health care sector, such as hospitals and their suppliers, benefit from buying groups (aka group purchasing organizations or GPOs)? A recent Journal of Marketing Research explores.
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Scholarly Insight
Limited-Time Offers Are a Marketing Mainstay—But Online Consumers Aren't Interested
A new Journal of Marketing Research study shows how time scarcity promotions are less effective online than in brick-and-mortar settings.
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IMPACT AT JMR
Using Identity to Secure Nonprofit Donations
To boost donation rates, nonprofits must ensure potential donors identify with their charitable appeals. These five research-based strategies can allow nonprofits to use identity to increase charitable donations and remove the guesswork from their campaigns.
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