We are excited to share with you that Chicago Booth’s James M. Kilts Center for Marketing and Nielsen have launched the Kilts-Nielsen Data Center by releasing the first marketing dataset: Homescan Consumer Panel Data.

The Homescan Consumer Panel Data includes information about product purchases made by a panel of consumer households across all retail outlets in all US markets. The data includes purchases from all Nielsen-tracked categories including food, nonfood grocery items, health and beauty aids, and select general merchandise. The data represents approximately 40,000 – 60,000 US households who continually provide information about the makeup of their households and the products they buy, as well as when and where they make purchases. The initial data release covers 2004 – 09, with plans for annual updates.

All tenure-track faculty members and PhD students from accredited US colleges and universities can apply for access to the data.

Get more information about the data and obtain an application

Read the press release

The Hardware and Software Behind ELMAR Is Paid for with AMA Dues Please Support ELMAR by joining the AMA or renewing your membership