[Monica Gerhardt]

Please provide feedback on Chinese Parents’ Attitudes and Purchase Intention of Functional Foods for Children

[Stacey Finkelstein]

Interesting paper – I wonder about the potentially negative downstream consequences of making these inferences. Oftentimes these functional claims are added to foods that are high in sugars (yogurts, cereals, electrolyte and energy drinks). Absent regulation around what can be claimed in labeling or marketing materials, perhaps there are some other factors you’ve identified that balance energy-balance concerns with consumers seeking functional benefits from their food.

[Author]

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