First, kudos on submitting (and having accepted) a thesis project study. I’ve been following #academictwitter and several female faculty across disciplines since March 2020. It’s hard hearing the stories of my academic sisters. If you currently aren’t part of that conversation, I encourage you to follow it. Future research could involve social listening on Twitter to tap into prevalence and nuanced themes across a broader sample. Many female STEM academics have discouraging stories to tell. I’ve also noticed that they research/publish on this topic.
This type of research is much needed and represents a first step. I’ve been trying to model to my younger colleagues (and grad students) the value of self-citation as 1) you’ve got great stuff – cite it as applicable and 2) self-citation shows a research agenda which is important for annual evaluations and P&T. This past year in my annual evaluations (for the first time), I put the number of citations to my work and the journal impact factor for the articles in the review period (3 yrs).
I would also encourage young scholars to work with their university marketing communications office to promote their work to industry and media outlets.