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Mariea, thank you for your question. In South Korea, there is a guideline for nutritional claims by the MFDS (aka KFDA). For example, claims such as “lower”, “no”, “higher”, or “included” can be used on the packages under each expressions’ criteria suggested by the agency.  The number of Korean consumers who are using FOP or health-related information to make healthier decisions has been increased according to the national Nutritional Facts Usage Survey conducted by the KOSIS. The survey shows how many Koreans are searching for nutritional facts when they consider purchasing any processed food. This was also accounted in our model.