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Hi Rachel, Thank you for thinking about this as an issue. I'm not sure I clearly understand your research problem, even though you make some good points. In other words, I don't quite buy the premise that the vagueness of social marketing is a problem that needs to be solved. That doesn't mean it isn't, I just am not seeing enough rationale in your poster. In terms of your findings, I'm not sure I understand. Are you presenting a framework where charity, justice and advocacy are distinctly different from each other? Because using one of your examples, advocacy for sexual harassment would be integrally tied to justice. The advocacy could be seeking justice so are they the same or different?