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While it may be beyond the scope of the current project a future study in how Covid-19 impacted perceptions of reusable and recyclable choices would be an interesting extension. One of the companies I work with had to change their messaging in their marketing materials as the e-commerce search data trend (at least temporarily) seems to be for disposable products, for fear of contamination. I am curious as to the permanence and magnitude of this change, and would look forward to hearing your thoughts.