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Amazon provides brands with the ability to register their trademarks and rights on the platform, allowing them to better protect their interests and control their products on Amazon. The benefits of the brand registry amazon include better control over product listings, the ability to combat counterfeit products, and an improved overall shopper experience through more accurate and informative product details. In addition, brands gain access to tools to better manage their products and monitor their performance on the platform. This helps increase the brand's visibility and reputation on Amazon, which can lead to increased sales and trust from customers.