Illegal markets, such as those found on the dark web, operate outside the legal framework and pose significant challenges for businesses and society. These markets are characterized by the sale of illicit goods and services, including drugs, counterfeit products, weapons, and stolen data. Monkey mart, as a hypothetical business, should not engage in or support illegal markets. Instead, it should focus on ethical practices and adhere to the principles of the marketing mix: product, price, place, and promotion. By offering legitimate products and services, setting fair prices, choosing appropriate distribution channels, and engaging in ethical promotional activities, monkey mart can build a strong reputation and attract loyal customers.