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Women in Marketing Series

In honor of Women’s History Month, please join Marketo for a Coffee Break series highlighting female leaders who have made a significant impact on the marketing community. In 10 minutes, each speaker will discuss her area expertise and provide advice to aspiring marketers. Make your next 10-minute coffee break a productive one.

  • Monday, March 23 – Cait Lamberton
  • Tuesday, March 24 – Rebecca W. Hamilton
  • Wednesday, March 25 – Audrey Melofchik
  • Thursday, March 26 – Kim Feil
  • Friday, March 27 – Marissa Lyman

“Coffee Breaks” Schedule

Cait Lamberton

Cait Lamberton is the Alberto I. Duran President’s Distinguished Professor of Marketing at the Wharton School, where she teaches consumer behavior and marketing strategy. Dr. Lamberton’s research focuses on the ways that consumers make decisions in both individual and social settings, and covers topics ranging from explorations of assortment size and structure to analyses of participation in commercial sharing systems. Named one of Forbes’ top 10 business school professors under 40, Cait was a winner of the AMA/Ebsco Responsible Research in Marketing Award, Thomas P. Kinnear Award, Association for Consumer Research’s Early Career Contribution Award, was named a Marketing Science Institute Young Scholar, and received the American Marketing Association’s Erin Anderson Award, which honors the field’s top emerging female scholar and mentor. In addition, Cait has been retained as a consultant or educator by Goldman Sachs, Vanguard, the US Departments of Education and Labor, the University of Pittsburgh Medical Center, The Forum for Sustainable and Responsible Investment and IPSOS. Dr. Lamberton has also taught in the University of Pittsburgh’s Healthcare Executive MBA program, and sits on the advisory boards of Beesy, a boutique behavioral science consulting firm, ReCap, a sustainable investment firm, and Aura, which focuses on online privacy and security.

Rebecca W. Hamilton

Rebecca Hamilton is the Michael G. and Robin Psaros Chair in Business Administration, Professor of Marketing and Marketing Area Coordinator at Georgetown University’s McDonough School of Business. She received her PhD from the MIT Sloan School of Management in 2000 and was on the faculty at the University of Maryland’s Robert H. Smith School of Business from 2000-2014. Professor Hamilton’s research examines the effects of contextual factors – including the social environment, stage of decision making and presentation format – on consumer decision making. Her research has been published in journals such as the Journal of Consumer ResearchJournal of Marketing,Journal of Marketing Research, and Harvard Business Review. She is currently Co-Editor of the Journal of Marketing Research, Associate Editor for the Journal of the Academy of Marketing Science, andserveson the Editorial Review Boards of the International Journal of Research in Marketing,Journal of Interactive Marketing, and Journal of Marketing. Professor Hamilton enjoys teaching consumer behavior classes to undergraduate, MBA and executive MBA students.

Audrey Melofchik

Audrey is President of DDB New York, a post she assumed in April 2019, in addition to her role as President of Velocity, Omnicom’s dedicated unit for Johnson & Johnson. As the leader of DDB New York and Velocity, Audrey’s mandate includes setting the course that prioritizes creative excellence, client intimacy and agency culture.

Audrey brings over 20 years of experience successfully planning and implementing campaigns across categories including consumer packaged goods, beauty, personal care, and health and wellness. Prior to Velocity Audrey led the global HP account at BBDO, serving as the Omnicom lead across 10 agencies, transforming the brand’s “Keep Reinventing” into a globally-recognized campaign.

Prior to BBDO, Audrey sharpened her digital knowledge and acumen serving as chief client officer at Organic and personally leading the Kimberly-Clark and AT&T accounts. Before Organic, Audrey spent 8 years at JWT as a business director on Cadbury-Adams, Kraft, Jenny Craig and J&J.

Known for her strong work ethic, no-nonsense workstyle, openness and deeply collaborative approach, Audrey is a highly sought-after leader by clients and teams alike. As an industry advocate, Audrey is also deeply involved in mentoring and growing the next generation of diverse leaders.  

Kim Feil

Kim Feil is Chief Marketing & Strategy Officer of Aspire Healthy Energy Drinks, an international brand reinventing energy for adults with all natural caffeine and vitamins for everyday use.

Following a 32-year public company career as CMO of OfficeMax, Walgreens, Sara Lee, Kimberly-Clark; CEO/President of divisions of Information Resources, Inc., and executive roles with Dr Pepper/7UP, Kim now draws on her transformation experiences as a manufacturer, retailer and insights provider to grow venture-backed companies and brands.

Kim serves on the boards of Aspire, Naturally Chicago and The CMO Club.  She advises retail AI tech company Rubikloud and is a mentor for the Silicon Valley Plug & Play tech accelerator.  She is a past board member of Roundy’s grocery retailer, PowerReviews and On the Border Cantina Restaurants.

Kim has been named a “Woman to Watch” by Ad Age, Crain’s Chicago Business, Consumer Goods & Technology, and Diversity Journal magazines and recognized by Advertising Women of New York for “Changing the Game.” She is inducted in the In-Store Marketing Institute Hall of Fame and has led creation of campaigns that have earned the Effie, Grand Reggie and Oracle World Congress Retailer awards.

A passionate advocate for marketing, mentoring women and of the American Heart Association, she is The CMO Club Chicago chapter president, The Network of Executive Women national board nominating team leader, and serves on the Chicago Go Red for Women campaign executive leader team, where she was Chair twice.  She is also a member of the Economic Club of Chicago.

Kim holds a BA in English, a BFA in Journalism and an MBA from Southern Methodist University. 

Marissa Lyman

Marissa is the Director of Demand Operations for Adobe’s Digital Experience Global Marketing team, focusing on how to make the organization more efficient and effective. This includes everything from communications and employee engagement to spend management and analytics, all with the goal of breaking down silos and helping teams to run more smoothly. She joined Adobe through its acquisition of Marketo, where she served as Chief of Staff for the company’s Chief Marketing Officer. Marissa began her time at Marketo in 2015 as part of the Corporate Communications team, guiding the company’s corporate narrative and positioning as it transitioned from public to private and through to acquisition. Marissa started her career in journalism before moving to public relations and holds a BA in Print Journalism from the University of Southern California. She is also an MBA candidate at UC Berkeley’s Haas School of Business.

 

Women in Marketing