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Winning Email Strategy for your Events: It’s a Marathon, not a Sprint

Online | On Demand

Preparing for an event is like running a race – you can’t be successful without a plan. You know you can rely on email, but are you using this channel to its full potential? This webinar will cover proven email marketing strategies for your live and digital events; from generating awareness and registration (training), to nurturing for attendance (warm-up), to helpful follow-up communications that leave attendees wanting more (victory lap). 

Jill Guest

Sr. Customer Growth Marketing Manager, SendGrid

In her role at SendGrid, Jill Guest drives marketing strategy to onboard, retain, and grow revenue from SendGrid’s largest segment of customers. An email marketing nerd at heart, she loves helping senders realize their full potential in managing email programs that engage, delight, and drive results. When not making customers’ jobs easier, she can be found traveling the world, rafting throughout her home state of Colorado, and developing her wine palette. She holds a BS in Environmental Design and Master’s of Business Administration from the University of Colorado.

Ellie Johnson

Marketing Operations Associate, SendGrid

A Colorado native, Ellie Johnson studied Spanish for Business at the University of Colorado where she discovered her love for email and digital marketing while interning at SendGrid! 5 years later, she is still at SendGrid, working in Marketing Operations where she manages marketing automation platforms and SendGrid’s ever growing Marketing database.


Winning Email Strategy for your Events: It's a Marathon, Not a Sprint