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Why Your Marketing Strategy Needs to Include Digital Video

This free event is now available for on-demand registration and access through May 23, 2022. Once registered, the on-demand content will become available.

With the current statistics on the usage of CTV, YouTube, and Facebook, failing to diversify your digital marketing blueprint for a more comprehensive video strategy, your brand is at a great disadvantage against competitors. Diversifying your digital marketing strategy to embrace CTV, video distribution, and social platforms will allow for broadening your overall solution, reaching your target audience with more precision, all while increasing pipeline and overall returns. A more comprehensive approach will bring you considerable potential for brand growth, deliver ads to specific, untapped audiences, and improve prospecting quality.

Key Takeaways:

  • How to optimize and diversify your digital marketing blueprint for a more comprehensive video strategy resulting in enormous growth
  • How to define and identify your audience with precision for a higher ROAS
  • How to target and influence your ideal audience throughout the funnel to reach your goals
lindsy oconnor

Lindsy O'Connor

Senior Sales Director, Adtaxi

Lindsy O’Connor has worked in digital advertising consulting for over 10 years. She joined the Adtaxi team in 2010 and has expanded her digital expertise by advising brands across the country on ways to engage consumers and drive sales. Lindsy has been an integral part of the Adtaxi’s growth and thought leadership. When not working, Lindsy can be found traveling with her husband and two daughters.

murry woronoff

Murry Woronoff

Director of Research, Adtaxi

Murry Woronoff began his career 25 years ago with the NW Ayer advertising agency and has been analyzing categories, consumers and media ever since.  Leading him to Adtaxi were research and insights positions within local media properties and at the national corporate level.  Murry is married, lives in Denver, Colorado, and has 2.7 kids.

 

Why Your Marketing Strategy Needs to Include Digital Video