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How to Use Social Commerce to Drive Retail Sales

This free event is now available for on-demand registration and access through July 25, 2022. Once registered, the on-demand content will become available.

With sales made through social commerce in 2022 expected to reach $492 billion–no retailer can afford to ignore the power of social commerce. People want to buy products and services based on recommendations from people they trust– family, friends, communities, and authentic influencers they follow on social media.

Join Sprinklr and Accenture to explore the scale of the change, what’s driving it, the implications for the retail industry, and most importantly, recommendations on developing new shopping experiences to connect in new ways, engage influencers, and increase sales.

Topics to be discussed include:

  1. Implementing and managing customers’ digital experiences today
  2. Collaborating with social platforms to create new shopping experiences to connect and engage with influencers
  3. Social commerce challenges and opportunities
Pabel Martin

Pabel Martin

Principal Solutions Specialist, Social Engagement and Sales, Sprinklr

For 15 years, Pabel has helped some of the largest companies in the world provide amazing experiences through customer experience, communications, and emerging technology solutions. Passionate about the intersection of business and technology, he worked on the west coast of the U.S. with enterprises in the technology, retail, and financial verticals. Having recently relocated to London, he’s excited to work with European enterprises and their unique challenges.

Originally from the Dominican Republic, Pabel holds a B.S. and M.S. from the University of Florida and an MBA from Auburn University.

Sprinklr works with 50% of the Fortune 500 and nine of the world’s 10 most valued brands, including McDonald’s, Nestle, Nike, P&G, Shell, Samsung, and Visa.

Sloan Broderick

Sloan Broderick

Managing Director, Digital Transformation, Accenture
rob harles

Rob Harles

Global Lead for Modern & Emerging Channels, Accenture Interactive

Rob Harles is Managing Director and Global Head of Social Business and Collaboration practice  for Accenture Digital responsible for consulting and building social and digital strategies for the Fortune 1000. He  joined Accenture from Bloomberg LP in New York where he was Global Head of Social Media responsible for developing and managing Bloomberg’s social media strategy and initiatives worldwide.

Prior to this, he was Vice President of Social Media for Sears Holdings and built Sears’ social media platform and customer communities. Before joining Sears Holdings, Rob was SVP for comScore Networks, in charge of its retail, travel and technology custom analytic services and a member of the Senior Operating team that took the company public. He was also a Partner with Cambridge Group in Chicago Il. where he focused on building  growth strategies for the Fortune 500. Rob started his career as a Senior Consultant in the financial services practice of McKinsey & Co.

Rob has been a regular speaker and panelist at conferences such as SXSW, Social Media Week, Pivot and  the Digital Innovation Summit in NYC. He lived for 10 years in the UK and graduated Oxford University with a BA and MA in Modern European History.





How to Use Social Commerce to Drive Retail Sales