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Why Marketers Should Have a Seat at the Crisis Communications Table

Online | On Demand

A natural or business disaster can strike at any time. And, often when they hit, we defer to PR and corporate communications to handle the issue. However, marketers also play a pivotal role in crisis and issues management when it comes to getting the business back up, and getting key messaging out to stakeholders.

Find out how you can be prepared when business disruption occurs.

What You’ll Learn:

  • How to factor risk into your marketing campaigns
  • What to do when you find your marketing team at the frontlines of a business disaster
  • Key insights from real-world examples of brands that underestimated the power of marketing when it came to crisis communication

Conroy Boxhill

CEO, Gladiator RMS

Boxhill has attended the past nine annual meetings of the World Economic Forum in Davos, Switzerland. Prior to embarking on his own venture, Boxhill was an executive vice president, Corporate, Crisis Reputation Management, Atlanta for Edelman, and has nearly 20 years of experience in managing corporate reputation, executive visibility and crisis and issues management programs for FORTUNE 500 companies.

During his 13-year career at Edelman, Boxhill served as the agency lead for several marquee brands, including VF Corporation, Newell Rubbermaid, Exelis and Alston & Bird. His worked on Exelis was awarded PR Week’s 2011 Financial Communications Campaign of the Year and the International Public Relations Award for best Corporate Communications Campaign. 
 
He is a board member of CHRIS Kids, a non-profit organization that provides counseling support and services to abused and neglected foster care youth in metro Atlanta. 

 

Why Marketers Should Have a Seat at the Crisis Communications Table