Webinars are a fantastic channel for content, lead generation, and nurturing – and they can be intimidating whether you’re just starting out or have several sessions under your belt. Join Hayley Ferrante, Sr. Marketing Specialist on the Commercial Demand Generation team at Marketo, for her webinar where she’ll dive in to Marketo’s webinar process.
You’ll learn how to:
- Develop your overall webinar strategy
- Structure your promotional cadence
- Evaluate the metrics that matter
Hayley Ferrante is a Sr. Marketing Specialist on the Commercial Demand Generation team at Marketo. She focuses on webinar strategy and execution, engagement programs, top of funnel campaigns for lead generation, and bottom of funnel campaigns with a strong emphasis on direct mail. When she’s not building programs in Marketo, she enjoys yoga, hiking, and catching some sun at the beach.