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Using Online Channels to Manage COVID-19 Crisis Communications

Concerns over the spread and impact of COVID-19 (Coronavirus) are straining healthcare organizations and other industries to respond to a rapidly changing online communication environment. Now, more than ever, virtual channels are critical connection points to inform and engage healthcare consumers, employees, and communities at large.

In this webinar, you will learn:

  • How to use online channels to manage communications to your patients, customers, employees, and the communities you serve.
  • What leading healthcare organizations around the U.S. are doing to manage fear, combat misinformation, and provide care during this crisis.
  • Where to share information and and how these channels are changing daily in the wake of COVID-19.


Kristina Schiller

Kristina Schiller is the Marketing Manager for Sheppard Pratt, the largest private, nonprofit provider of mental health, substance use, special education, developmental disability, and social services in the U.S. In her role, she oversees Sheppard Pratt’s online channels and digital strategy and content. Prior to joining the team at Sheppard Pratt, she worked at global agencies Weber Shandwick and Havas. Kristina earned an MS in Advertising from the University of Illinois at Urbana-Champaign and a BA in Psychology from St. Mary’s College of Maryland.

Annie Haarmann

Annie Haarmann is the Head of Consulting Services, Healthcare and Life Sciences, at, the leader in reputation and customer experience management. Annie provides strategic support for large healthcare organizations to launch consumer experience programs. Prior to joining, Annie was Senior Director of Online Consumer Experience at Ascension, where she led a national team responsible for digital marketing strategy. Her background includes roles in pharma, education and healthcare, as well as a consulting business for clients in various industries.


Using Online Channels to Manage COVID-19 Crisis Communications