Begins at 12pm CT
How do brands maneuver in a highly competitive, ever-changing market landscape? The fashion industry offers compelling lessons for how leading brands maintain their edge by tracking the competition, staying on trend, expanding audience and measuring results. The key is consumer and market intelligence, providing unprecedented data and insights to understand and address these challenges.
Learn how brands like Uniqlo, Lucky Brand and Chanel, as well as upstart direct-to-consumer retailers like Shein, can mine the trove of social, consumer and market data to draw meaningful, data-backed insights to compete more effectively in a crowded, dynamic environment.
Topics covered include:
- Measuring consumer sentiment and share of voice
- Tracking the competition
- Spotting trends to inform product and positioning
- Identifying new audiences and channels
- Finding and evaluating influencers
- Designing campaigns and measuring ROI
Harvey RañolaGlobal Head of Media Intelligence, NetBase Quid
Harvey has been developing and executing marketing and revenue operations strategies for more than 10 years. He also has a background in journalism and multimedia production, which has given him the opportunity to create content for media companies and brands like ESPN, Fox Sports and Taco Bell.
Nicole SeredenkoAssociate of Consulting Services, NetBase Quid
Nicole Seredenko enables strategic decision making for Fortune 500 stakeholders across sectors, with an expertise in retail, alcohol, and luxury goods. She has previous agency experience and is currently leveraging her analytical, strategic, and applied data science skills as a Netbase Quid Associate. Nicole brings a unique blend of qualitative and quantitative insight into stakeholder decision making, with a passion for consumer insights and cultural semiotics