Design Thinking is a problem-solving technique that can rely to varying degrees on research rigor. In this webinar, we will discuss how to build insights and research into Design Thinking. We will walk through how to align the market researcher’s project oriented toolbox with the Design Thinker’s creative problem solving orientation to build a more actionable innovation engine.
Eric WhipkeyLeader, Satisfaction and Experience Metrics, Navy Federal Credit Union
Eric Whipkey calls on extensive experience across numerous industries, including professional services, nonprofit, finance, government, healthcare and food service. Currently, he manages a large member experience metrics program at one of the largest national credit unions. Much of Eric’s 25+ years of market research has focused on the client side and spans qualitative and quantitative research as well as customer experience.