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Chatbots for Customer Engagement: Why They Fail and Best Practices for Success

Vendors are promising the world with their chatbots or virtual assistants! But, according to recent research by Forrester, 54% of US consumers think that interactions with chatbots will negatively impact the quality of their lives. Forrester also predicts a significant chatbot backlash. In fact, a customer recently called the virtual assistant of a business he was dealing with a “virtual idiot”!

How can you make sure your chatbot does not meet the same fate? Register for this upcoming webinar with the American Marketing Association, featuring eGain and Philadelphia Insurance Companies, to learn about best practices and at-scale success stories.

  • Date: November 6, 2019
  • Time: 11 am to 12 Noon Pacific Time/1 pm to 2 pm Central Time



Sam Hahn

Sam Hahn is a Technology Evangelist for eGain Corporation.

Kyle Peay

Regional Account Manager at Philadelphia Insurance Companies


Top Reasons Why Chatbots Fail and How to Avoid Them