B2B marketers rely on accurate data to drive decisions, sales cycles, nurture leads and create campaigns. Ensuring you can not only reach your audience but build trust with you contacts is critical — and preference management is key. Leveraging preference management strategies by deploying preference centers, driving opt-ins and collecting first-party data can help marketers drive ROI through privacy-first, customer-centric strategies.
Key Takeaways:
- Leveraging preference management to build trust, collect accurate data and demonstrate transparency
- How to go beyond compliance to drive ROI on a privacy program with preference centers
- Making a business case for preference management in your organization
Neil Tolbert
Privacy and Marketing Consultant, OneTrustNeil Tolbert serves as a Privacy and Marketing Consultant at OneTrust PreferenceChoiceTM— part of the #1 most widely used privacy, security and third-party risk technology platform. In his/her role, Neil advises companies large and small on best practices to drive engaging user experiences and build trust while demonstrating compliance across 100s of global data privacy regulations, including the CCPA, TCPA, CASL and GDPR. Neil is a Certified Information Privacy Professional in European Privacy Law as well as Privacy Program Management and earned a BBA in Marketing from Georgia College & State University.
