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Thriving in a year of uncertainty – How key findings within The CMO Survey can prepare marketers for the new year

Begins at 12pm CT

By all indicators, 2023 is likely to be a challenging year for businesses across all sectors. Inflation remains. The concern of an economic recession continues. And the fundamental transformation of businesses due to digitization, work from home, and climate action barrels forward. During this session, Professor Christine Moorman sits with Suzanne Kounkel, Chief Marketing Officer of Deloitte to discuss how marketers can lead their organizations towards meaningful impact in 2023. They’ll explore observations from the latest editions of The CMO Survey to engage in a rich dialogue so marketers see the opportunity take a leadership position at this pivotal post-pandemic moment.

Christine Moorman

Christine Moorman

T. Austin Finch, Sr. Professor of Business Administration at the Fuqua School of Business, Duke University

Christine Moorman is the T. Austin Finch, Sr. Professor of Business Administration at the Fuqua School of Business, Duke University.  Her research examines the nature and effects of learning and knowledge utilization about marketing by consumers, managers, organizations, and financial markets. Professor Moorman’s research has been published in a range of top journals, including the Journal of MarketingJournal of Marketing ResearchMarketing ScienceJournal of Consumer ResearchAcademy of Management ReviewAcademy of Management Journal, and Administrative Science Quarterly and has been supported by grants from the National Science Foundation and the Marketing Science Institute.

Professor Moorman served as the Editor-in-Chief of the Journal of Marketing from 2018-2022. She was named the 2018 AMA-Irwin-McGraw-Hill Distinguished Marketing Educator, the 2022 AMA Foundation William L. Wilkie “Marketing for a Better World” Award, the 2022 Gil Churchill Award for Lifetime Contributions to Marketing Research, an AMA Fellow in 2017, the 2012 Paul D. Converse award for significant contributions to marketing, and the 2008 Mahajan Award for career contributions to the field of marketing strategy. At Duke, Professor Moorman was awarded the 2006 Bank of America award, the highest honor a Fuqua faculty can receive from professor peers.

Professor Moorman is the founder and managing director of The CMO Survey where she collects and disseminates the opinions of marketing leaders in order to predict the future of markets, track marketing excellence, and improve the value of marketing in organizations and in society. She blogs about survey findings at ForbesHarvard Business ReviewMarketing News, and The CMO Survey. Professor Moorman is author of the book, Strategy from the Outside In: Profiting from Customer Value with George S. Day (which was awarded the 2011 Berry Book prize for the best book in the field of marketing) and Strategic Market Management with David A. Aaker.

Professor Moorman has served as an Academic Trustee for the Marketing Science Institute, as a member of the Board of Directors of the American Marketing Association, Chair of the Marketing Strategy Special Interest Group for the AMA, and as Director of Public Policy for the Association for Consumer Research. She has served as area chair, Chair of Dean’s Search Committee, and on the University’s Academic Priorities Committee at Duke.

Professor Moorman’s teaching focuses on marketing strategy with an emphasis on building the organization and capabilities for customer focus. She has taught this class to undergraduate, MBA, and Executive MBA classes and has received numerous teaching awards, including the 2016 Best Elective Teaching Award from the Fuqua School of Business. In 2020, she co-developed a new core class for Fuqua focused on the “Entrepreneurial Mindset” with Manuel Adelino. In all her teaching, she is passionate about helping companies more effectively form strong relationships with customers and views this connection as the key to both firm profitability and the free market system. A former Junior Achiever, Professor Moorman strives to inspire managers to innovate and manage their companies with the passion of entrepreneurs.

Suzanne Kounkel

Chief Marketing Officer, Deloitte

Suzanne Kounkel is the Chief Marketing Officer (CMO) at Deloitte; her latest professional adventure in a 20-plus-year career with the firm. As the leader of Deloitte’s integrated marketing and sales organization, including its award-winning internal creative agency, Suzanne focuses on challenging her team to push the bounds of creativity and collaboration in pursuit of two intertwined goals: loyal clients and healthy business growth. In addition to her role as CMO, she currently serves in several account leadership positions. Suzanne also sits on the Board of Directors for the Ad Council, is a member of Adweek’s Diversity and Inclusion Council, and a member of ANA’s Global CMO Growth Council where she helps CMOs leverage data and technology to connect with customers.

Thriving in a year of uncertainty – How key findings within The CMO Survey can prepare marketers for the new year