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The Ultimate Marketing Benchmark Report: 7 Key Takeaways to Stay Ahead of Your Peers

Needless to say the marketing landscape has changed a lot in the last three years. Our audiences have evolved, becoming more digital than ever, in turn changing the way they consume marketing. Meaning businesses have had to follow suit.

With these new challenges come new opportunities, and in a world where consumers have more choice than ever, we see marketers working hard to deliver relevant, personalized and more considered content that honors their audience’s time and privacy.

We’re so excited to introduce Dotdigital’s Global Benchmark Report where we dive deep into how marketing campaigns have evolved and adapted during this period, using data gathered over almost three years to track notable patterns in marketing behavior, you won’t want to miss out!

We will dive into:

  • Adoption and channels and tools
  • Audience segmentation metrics and techniques
  • Automation  that can supercharge a campaign
  • The global impact of SMS + emails

Tim Stuart

Strategic Customer Success Manager, Dotdigital

 

The Ultimate Marketing Benchmark Report: 7 Key Takeaways to Stay Ahead of Your Peers