Today’s consumers want to control their healthcare journey. As a result, forward-thinking organizations are embracing a customer-first approach that lays the groundwork to deliver integrated, relevant experiences tailored to the individual.
However, with the presence of COVID-19, even forward-thinking organizations are finding themselves in a difficult situation right now. Communicating with their patients and members, along with the greater community, is more critical than ever.
Join Adobe and Perficient to learn how digital teams at payers and providers are building a foundation that enables personalization, drives better outcomes, and responsiveness.
- Amber Kienenberger, Manager of Creative Services at Blue Cross Blue Shield of North Dakota
- Caroline Santos, Associate Director, Digital Strategy at Cedars-Sinai
- David Allen, Director of Health Strategy, Digital Health at Perficient
- Tom Swanson, Healthcare Industry Strategist, Adobe Systems
Amber KienenbergerManager of Creative Services at Blue Cross Blue Shield of North Dakota
Amber Kienenberger is Manager of Creative Services at Blue Cross Blue Shield of North Dakota, leading a cross-functional team of writers, designers and digital experts and providing creative direction and content strategy for new communications initiatives. Amber has fifteen years of experience in the healthcare industry across creative and brand, project management, and communications. She also serves as President of Board of Directors for American Advertising Federation – North Dakota.
Caroline SantosAssociate Director, Digital Strategy at Cedars-Sinai
Caroline Santos is the Associate Director of Digital Strategy at Cedars-Sinai. As part of the Marketing & Communications division, Caroline’s team focuses on the content and management of the corporate website, intranet and various digital platforms forms for Cedars-Sinai. She has over 8 years of experience in healthcare and her expertise include content strategies, information architecture, UX/UI design and platform implementations and deployments.
David AllenHealthcare Strategist
David Allen is a healthcare strategist with 18 years of experience advising corporate, private equity, and government clients across healthcare industry sectors. David has expertise in business model innovation, corporate strategy, market and competitive analysis, digital and M&A with traditional and new entrant healthcare clients. He’s passionate about helping clients create winning growth strategies in healthcare, with a focus on Digital Health.
Tom SwansonHealthcare Industry Strategist, Adobe Systems
Tom brings a decade of experience in the healthcare industry to Adobe, as well as extensive experience in digital transformation. Tom’s role at Adobe includes positioning Adobe in the health and life sciences marketplace, providing thought leadership, enabling the field, and evangelizing the importance of this industry both publicly and internally.