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The Secret to Successful B2B Marketing: Revenue Operations

Wondering how savvy marketers are generating pipeline these days? Wish Sales was following up on the demand you are creating? Learn how to accomplish this and more by establishing a revenue operations function at your organization. Attend this webinar to understand how Revenue Operations can propel your B2B marketing initiatives forward whether they be account-based, inbound or both. We’ll outline how revenue operations can help drive scalable growth for all of your go-to-market (GTM) motions as well as leave you with a framework on how to get started.

You will leave with an understanding of how to:
·      Implement the right GTM Marketing and Sales strategy (ABM, inbound, or both)
·      Utilize revenue operations to make your marketing campaigns more successful
·      Unify company data so it is accessible and actionable by all
·      Provide analytics and insights into what is working


Charm Bianchini

VP of Growth Marketing, Lean Data

Charm Bianchini is the Vice President of Growth Marketing at LeanData and is responsible for the development of strategic initiatives to drive demand throughout the entire customer lifecycle. She has over 15 years of experience leading teams in strategic roles focused on revenue generation, marketing programs, customer marketing, marketing operations, and sales development.


The Secret to Successful B2B Marketing: Revenue Operations