Digital advertising is ruthlessly competitive. When everyone uses the same tactics to drive online conversions, how do you give your Google Ads and Facebook campaigns a competitive edge? The answer is inbound calls.
By taking a specific, data-driven approach to call conversions–from ad messaging and bid strategies to audience targeting and personalization–marketers can drive more customers and revenue at a lower CPL. It is the single biggest thing brands and agencies can do to improve ROI, and this webinar will explain how.
Blair SymesDirector of Content Marketing, DialogTech
Blair Symes is the Director of Content Marketing at DialogTech, the leading provider of AI-driven voice analytics. Over the past 20 years, Symes has published hundreds of articles and eBooks and presented on dozens of webinars on a wide range of marketing topics, including omnichannel attribution and conversion optimization.