This free event is now available for on-demand registration and access through September 7th, 2023. Once registered, the on-demand content will become available.
Over half of consumers would stop buying from a company after multiple bad experiences. Is your company doing enough to drive loyalty? PwC’s Greta Lovenheim and Mark Baker reveal the results of PwC’s 2022 Customer Loyalty Survey alongside PwC’s 2023 Customer Loyalty Executive Survey.
Weaving together the results of both surveys, Greta and Mark will break down the seven most effective strategies for driving customer loyalty through engagement and reveal how these align with an executive’s viewpoint. You’ll also take away:
● Tactics to increase your investments in customer segmentation
● Suggestions on how to develop a balanced approach to physical and digital customer engagement
● Methods to activate a data-driven personalization strategy that drives meaningful relationship building
Greta Lovenheim
Partner at PwCGreta is a Partner with PwC’s Customer Data and Analytics practice, focused primarily on customer experience and marketing analytics. Greta is a proven insight and analytics leader with 20+ years of experience with top tier financial services institutions, including Wachovia/Wells Fargo and RBC.
Mark Baker
Director at PwCMark is a Director in PwC’s Customer Transformation practice with over 13 years of experience innovating, delivering, and measuring customer, traveler, and guest experiences across industries.
He supports clients in developing and executing their most valuable customer strategies to attract more customers, provide personalized moments throughout their journeys, drive brand loyalty, and measure impact through insights and activation.
