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The Next Generation Content Engine

This free event is now available for on-demand registration and access through May 10, 2023. Once registered, the on-demand content will become available.

There is so much more to a marketer’s experience than the final published asset or web page you see online. Behind the scenes, there’s often a juggling act of people and process that might not be completely controlled or optimized. Join this session to understand why we think every CMS user should be thinking about the content creation journey too and how we plan to build the new generation of content management systems.

Deane Barker

Global Director of Content Management, Optimizely

Deane Barker is the Global Director of Content Management at Optimizely. He’s been working in content management for 25 years, and has written four books about the patterns and practices of modeling, creating, managing, and delivering digital content, including “Web Content Management: Systems, Features, and Best Practices” for O’Reilly Media and the just-published “Web Project Guide: From Spark to Launch and Beyond.” Deane lives in Sioux Falls, South Dakota.


The Next Generation Content Engine