In a world where consumer attention is always up for grabs, the key to successfully attracting, serving, and retaining customers is obsessing about the buyer’s journey. The ability to process data at unprecedented scales allows companies to now draw actionable insights in real time and enable them to serve relevant experiences at the speed of the customer. How do you achieve that? Mining data to provide individualization versus personalization. It’s imperative for companies to create contextually-relevant experiences for each customer that adds value to their path to purchase.
In this webinar, guest speaker and Forrester VP/Principal Analyst, Brendan Witcher, will explore why companies today must work through these thorny fundamentals, how personalization is really becoming individualization, and why the prerequisite for becoming customer-obsessed in 2018 requires a culture and organization that is data-led.
Brendan WitcherPrincipal Analyst, Forrester
Brendan Witcher serves digital business strategy professionals. He is an expert on eCommerce business, consumer behavior, and technology trends in the digital engagement space. He is also an authority on technology developments that affect both online and offline commerce industries, as well as vendors that help deliver today’s leading strategies and tactics in digital excellence.
In addition to keynoting at global industry events and advising executive teams on digital strategy, Witcher is sought after for comments and insights by industry media such as Bloomberg, CNBC, NPR, PBS, The Economist, The Wall Street Journal, Time, and USA Today.
Kimberlee WestProduct Marketing Manager, 7.ai
Kim West has 8 years of experience in building insight and engagement strategies from her consulting and advisory background. As 7’s Product Marketing Manager, she provides trend analysis in the retail, travel, hospitality, telecom, and consumer goods industries to help major brands achieve success in customer acquisition and engagement.