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The Importance of Brand Tracking in 2023

This free event is now available for on-demand registration and access through July 18, 2023. Once registered, the on-demand content will become available.

In an increasingly complex and competitive market, brands must understand how they stack up against competitors and how their brand’s perception, awareness, and adoption changes over time.

However, up until recently tracking research has been plagued with inefficiencies including high costs and long project lead times that often eliminate the effectiveness of results.

In this webinar, join quantilope and leading brands Eurowings and Pharmavite, makers of Nature Made, for an engaging conversation on how they are using tracking research to drive business results and how, for the first time, automation now enables brand owners to deliver tracking data instantly with cost savings up to 80% compared to traditional agencies.

Key Takeaways

  • Why successful brands use tracking research
  • How this research contributes to business growth
  • How automation enables brands to gain real-time data faster and more efficiently than traditional solutions


Dirk Otto, Head of Marketing, Eurowings

Chris Tade, Senior Manager Consumer Insights, Pharmavite

Peter Aschmoneit, CEO & Co-Founder, quantilope

Dirk Otto

Head of Marketing, Eurowings

Chris Tade

Senior Manager Consumer Insights, Pharmavite

Chris Tade is a Brand Insight leader at Pharmavite. With close to 20 years of experience, Chris uses his passion for insight and innovation to build successful brand strategies. His expertise spans both quantitative and qualitative research, allowing him to feel comfortable identifying the right research solution for key business opportunities.

Peter Aschmoneit

CEO & Co-Founder, quantilope


The Importance of Brand Tracking in 2023