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The Great Shift to Streaming and How to Win On Connected TV

February 25 , 2021, 12:00 pm CDT

Many things changed over the last year and the accelerated shift of consumers moving from linear to streaming TV was an undeniable trend. More audiences are cord-cutting and adopting ad-supported streaming platforms due to their premium content offerings, flexible viewing options and lower subscription costs. Join The Trade Desk and Adtaxi to learn why this opportunity shouldn’t be overlooked for your brand. We’ll also cover optimization strategies that increase performance and reduce wasted ad spend.

Join Jake Richardson, Senior Manager, Strategic Partnerships from The Trade Desk and Brian Kroll, VP of Sales and Strategic Accounts from Adtaxi as they discuss why this opportunity shouldn’t be overlooked for your brand as well as optimization strategies that increase performance and reduce wasted ad spend.

Learn more about:

·  Recent shifts in streaming consumption and their long-term effects on the market

·  How to implement CTV strategies that drive consumer actions

·  Key optimizations that not only drive performance but increase efficiency

·  Ways to measure conversions to give you the confidence in your CTV marketing strategy

Jake Richardson

Senior Manager, Strategic Partnerships, The Trade Desk

Jake manages strategic partnerships and business development at The Trade Desk. Jake leads The Trade Desk’s relationships with its broadcast and television partners, including Fox, Tubi, Samsung and Vizio: working together with these partners to find increased opportunities for digital and connected television opportunity. Prior to joining The Trade Desk, Jake was an attorney for technology companies.

Brian Kroll

VP of Sales and Strategic Accounts, Adtaxi

Brian Kroll joined Adtaxi in 2011 and quickly progressed to Adtaxi’s VP of Strategic Accounts in 2015, due to his innate ability to help clients grow their businesses by translating data into strategy. His interest in Data Science and coding have allowed him to advance Adtaxi’s algorithm and data script sophistication. Brian resides in the San Francisco Bay Area with his wife and son.

 

The Great Shift to Streaming and How to Win On Connected TV