Begins at 12pm CT
Adjunct professor Steve Wiideman will share how to plan for a sustainable inbound marketing strategy beyond blue titles and black site descriptions. Learn how to worry less about algorithm updates, predict and measure change, and adapt to ever-changing search engine results.
Steve WiidemanWriter, Scientist, Professor, and Practitioner of Search Optimization
Writer, scientist, professor, and practitioner of search optimization, Steve Wiideman lives, breathes, and eats SEO, SEM, and inbound marketing. He is the coauthor of Stukent’s “SEO: Strategy & Skills” courseware. When he’s not leading his team of SEO consultants for franchise, multi-location, and e-commerce brands, he’s a cheeseball romantic, entertaining dad, and world traveler with a passion for life, culture, and diversity. He serves as an adjunct professor at UCSD and CSUF, is building the Academy of Search, and volunteers to help improve transparency and industry standards as an agency trainer.