This free event is now available for on-demand registration and access through September 6, 2022. Once registered, the on-demand content will become available.
Random acts of marketing by sellers and maverick sellers creating Frankenstein content not only dilute the brand story and value proposition it also negatively impacts revenue. And with the buyer’s journey changing so much to a digital, self-service world, it’s critical that marketing and sales messaging stay in sync.
Marketing needs to restore the belief in sales content – and link that content to successful sales.
Join us for this insightful webinar where we discuss aligning sales and marketing through content and sales enablement.
Jeff Rosenblum
Founding Partner, QuestusJeff Rosenblum is a Founding Partner of Questus, a digital advertising agency that has worked with some of the world’s most influential brands, including Amazon, Apple, Capital One, Disney, The NFL, Samsung, Starbucks, Universal, Wyndham and Verizon. Jeff is author of two books, EXPONENTIAL: Transform Your Brand by Empowering Instead of Interrupting (McGraw-Hill, Dec. 2021), a WSJ bestseller, and Friction: Passion Brands in the Age of Disruption (Powerhouse, 2017), and created a documentary film The Naked Brand about the advertising revolution. Jeff has lectured at some of the world’s top universities, including Yale, Cornell, Columbia, and London Business School, and presented at some of the industry’s leading conferences.
