This free event is now available for on-demand registration and access through November 14, 2022. Once registered, the on-demand content will become available.
Understanding the Crucial Role of Data – Developing a Cohesive Data Strategies to Evolve and Grow Your Business
Ever wonder what’s missing from your business strategy that’s generating less-than-stellar results? It could be as simple as identifying the right combination of data assets to suit your specific business needs. While this may sound complicated, it doesn’t have to be. You just need to know how to simplify the complex world of data to generate the right solutions for your business.
With more than 25 billion gigabytes of data produced every day, data sources and signals continue to increase EXPONENTIALLY year over year. As the data world becomes increasingly complex, there are several key trends that are shaping the marketplace that could impact your organization.
Structured data, unstructured data, online, offline, geolocation, ecommerce, domestic, global, social media, enhanced B2B and B2C buying intentions, exhaust data, IoT – the list goes on and on…. In this webinar, you will learn how to identify these key trends and develop a cohesive data strategy to grow and evolve your respective business.
Join Alesco Data’s Stacey Girt and Think Data Group’s Mike Valant who will discuss these key trends, the critical value of data, and how to identify and utilize their strategic framework to help build a specific strategy for your business.
Stacey GirtExecutive Vice President Enterprise, Alesco Data
Stacey Girt is a 35-year direct marketing executive with experience working directly with big brands, as well as prominent data resellers. Throughout her career, she has successfully helped C-Suite Executives find revenue in addressable markets by focusing on the importance of data.
She has extensive experience in leading direct and indirect leadership teams, developing business strategies, and delivering integrated media plans. She has a proven track record of establishing strong business relationships and managing direct marketing campaigns for global businesses, start-ups, and large enterprise organizations across multiple industries including healthcare, telecom, retail, manufacturing, CPG, and marketing services.
Her vast data experience comes from working with some of the most innovative companies in the industry, including American List Counsel (Adstra), Acxiom, AccuData, V12 and Alesco Data. Stacey has a keen understanding of all marketing verticals and provides strategy along with support to drive positive outcomes for her clients.
Mike ValantManaging Director, Head of Operations, Think Data Group
Over the course of his 40+ year career, Mike Valant has proven that operating with an intense focus on understanding and meeting client needs results in high levels of customer satisfaction and company performance.
From his early days leading large enterprise advertising accounts, to high level sales, he has a consistent track record of leading teams to help companies drive growth and profitability across a wide range of industries. This comes from his decades of experience in operational and consulting leadership roles for companies like Phoenix Group, Harte Hanks, and Acxiom.
In his most recent role as Vice President at Venture Development Center, he helped conceptualize and implement a data storefront marketplace for a leading global professional services organization, sourced multiple data assets to support analytics projects, and developed several prospecting campaigns for two global marketing communications agencies. He’s also successfully monetized data assets for a broad range of data providers across multiple vertical markets and data categories. His vast experience and industry knowledge has given him the unique ability to develop and implement effective solutions to solve complex business problems.